Email marketing campaigns are an important part of any good outbound marketing strategy. They can be used to inform your leads of sales and special offers, notify former customers that you are offering a new product or service, or simply send greetings to current customers and clients during the holidays to show you care. When executed properly, an email campaign consistently attracts leads to your website, encourages them to take action, and drives engagement with your brand.
A drip campaign is an email campaign strategy where we steadily “drip out” a series of marketing emails to potential leads at predetermined times. The message that is “dripped out” to these leads is dependent on the behavior. In other words, the people who open your initial email and visit your site would get a different email message than the people who left your email unopened in their inbox.Contact Us