The Importance of Social Media Management for Small Businesses
Social Media Engagement Matters
Social media in its simplest form is a modern framework for communication. When it comes to maintaining a professional presence online, successful companies listen to their customers, customers listen to peers, and peers review brands. More than ever, small businesses are expected to have an active and engaged presence on major social networks. Both positive and negative reviews need to be acknowledged directly from the business. Plus responses must be carefully crafted and questions should be answered in a timely manner. Facebook remains the most popular social media site, with roughly 1.87 billion monthly active users as of January 2017. Start adding other networks to the spread and pretty soon the minimal time allocated to social media management starts to become rather significant. At Bigfin, social media management is a breeze with our team of social media gurus working diligently to expand and manage your social networks. Not only do we create and update dozens of social accounts on your behalf, but we do so using brand-specific content that is fun, fresh and relevant to your user base. Read on to discover the importance of social media management for small businesses.
A large part of social media management involves curating authentic, refreshing brand-specific content. At Bigfin, each post is carefully curated to align with the perfect mix of promotions, holidays, company-specific specials, highlights and trending topics of conversation. We know it can be tiring to see the same news story shared 20 times across multiple social media feeds, so we do not think repeat content is nearly as interesting, nor necessary. We strive to break up the monotonous tone and add some pizzazz to your average follower’s newsfeed that users actually want to engage with.
One of the most notable shifts in buying behavior is how heavily regarded reviews have become amongst customers, and prospective customers alike. With online reviews becoming more accessible and intertwined with social media, 90% of customers say buying decisions are influenced by online reviews. With that said, small businesses are slowly learning reviews are not something that should be put on the back burner to boil. Businesses are being watched, and every response or lack of, matters. Bigfin understands and values the importance of responding in a prompt and professional manner when public reviews on social media are made.
Social Media Supplements SEO
Did you know social media management boosts search engine optimization efforts? Benefits are reaped by SEO due to diligent social media management. By sharing content that links back to a company website, search rankings improve. In fact, it has been determined that 58% of marketers who have used social media for one year or longer report increased search rankings. In turn, this helps instill trust amongst search engines such as Google, by sending new relevancy signals to search engines, which has proven to be an important ranking factor.
Looking for some help with social media management? Bigfin.com is an industry leader in online advertising, SEO and custom web design. Our comprehensive digital marketing solutions include social media management as well as social media advertising on Facebook, Twitter, Google+, Pinterest, LinkedIn and other social outlets. Looking for mobile website solutions or help with search engine marketing? Contact us online or by phone at (425) 822-8200.
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