Google My Business: Create Effective Posts for more Customers
Google My Business (GMB) can be a powerful optimization platform for SEO strategies and improving online presence. Also, creating or claiming a GMB listing can present a positive impact on local search rankings. Best of all, GMB contains native features and continues to add useful enhancements. Particularly, the newest addition is the “posts” section that allows you to publish posts, which simulate a free ad. Discover the importance of effective GMB posts with general tips to gain more customers for your business.
Consistently optimizing your GMB listing is one of the most essential strategies to improve a business’s local search ranking. When online users discover a business on Google, posts are identified in the Knowledge Panel (located underneath business information) and expand once clicked. GMB posts may feature images, call to action (CTA), or a desired URL with a 300 word limit. Most importantly, adding posts is a great method to connect with prospective customers who come across your listing.
Post Tips and Guidelines
- Aim for 80-100 words in each posts—only the first 100 characters are displayed on the Knowledge Panel without clicking for expansion
- Incorporate keywords
- The most imperative part of a message should be displayed first
- Images must be at least 300×250 pixels, but select an image that is 750×750 for best results: images can be adjusted before publishing
- Use conversational tones in posts—it is your chance to speak directly to online users or prospective customers
- The URL, image, and/or post content in each post must be relevant to one another
GMB Post Types
GMB posts come in a variety of types:
- Order Online
- Learn More
- Sign Up
- Get Offer
This is your chance to be innovative with your post content and CTA button. Need to sell a product? Select the “Buy” button. Want online users to schedule an appointment? Select the “Book” button. Altogether, businesses should utilize posts to fulfill a particular objective: advocate events, promote sales, and more.
Attract Attention to Online Users
Finally, make sure to make each GMB post beneficial and rewarding for your business and online users. Thus, create an influential, yet valuable first impression for those who come across your listing.
Note: Your message should be worthwhile. Avoid misusing significant characters with keyword stuffing and hashtags—they can appear “spammy” and do not provide any SEO benefits.
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