Four Marketing Strategies That Can Help Your Business Grow
For many businesses, summer is generally the slowest season for online marketing. The sensation of summertime can cause consumers and merchants to shy away from spending time and money online and more in the sun. Do not let this discourage you! Summer can bring new opportunities and business growth, if you carefully select effective strategies that will help keep online users engaged on the web. Explore this blog to learn the top four marketing strategies that could boost your business with more traffic and/or sales this summer!
Smart Social Media Tactics
Let’s face it—Social media consumes the life of countless individuals. Online consumers may be enjoying the beach and traveling to new hit spots, but that does not take away from the fact that they most likely will be constantly checking their cell phones and social networks. Use this to your advantage. Developing a consistent and active social presence will help benefit your business by promoting your products, services, sales, and beyond. The trick is to maintain relevant and have a wide variety of content for your audience (in regards to relevancy for example, do not promote sunblock when the weather is expected to be rainy for the entire week). Use videos, graphics, memes, or a play on words to lure the attention of online users- let them see something that they have not come across before.
Effective Email Strategies
While social media sites may be the most explored applications on mobile devices, consumers also check their emails, whether it is daily or ever so often. This is where email campaigns with optimization can be an integral marketing tool for enhancing summer business. Just like a great social media strategy, make sure email campaigns are relevant in content so that it matters to the consumer. Another great strategy is to identify when to send emails because seasonal changes typically result in schedule changes for many consumers. Test delivery times to see how consumers are responding to the emails. Lastly, email campaigning alongside incorporated targeted messages for consumers can be even more beneficial by integrating a link to ratings and reviews. This way, consumers have the chance to boost the business’ reputation with positive reviews.
Provisional Pricing for E-commerce Sites
Now that we have covered ways to keep consumers involved with a business through social media and email campaigns, another great strategy is to incorporate discounts or promotions with pricing of services and products. With this is mind, the best strategy is to practice competitive pricing during the summer. Offering sales or additional discounts and promotions could be enticing for customers and online users and could give them an incentive to stay interested in the business. For example, many businesses have deals during Memorial Day and Labor Day to get sales flourishing and to keep the customer satisfied and remain loyal to their brand. Use social media and email campaigns to help spread the word about these promotions/deals that will surely benefit a business in the end.
Beneficial Blogging for Traffic
Already have a blog for your business? If not, it is time to start now! The advantages in maintaining a blog are enhanced visibility and supplementary content for social media and email campaigns. A study from HubSpot stated that businesses who post out 15+ blogs a month will develop five times more traffic than businesses that choose not to blog. Always remember that content featured in blogs should focus on the business and/or brand that is suited to its industry. Always think of fresh ideas that are relevant in time, season, and newsworthiness to have your prospective and current customers eager to read the business blog.
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