Latest strategic marketing Posts

Influencer marketing may arguably be the future of advertising. As one of the fastest-growing online acquisition methods of the year, we believe it may be worth understanding what makes this facet of digital marketing so attractive to brands worldwide. Is the rise of social media influencing just a trend and why has it become so…

Google My Business (GMB) can be a powerful optimization platform for SEO strategies and improving online presence. Also, creating or claiming a GMB listing can present a positive impact on local search rankings. Best of all, GMB contains native features and continues to add useful enhancements. Particularly, the newest addition is the “posts” section that…

Local citations can be found on websites, applications, social media, and local business directories. As a result, they ultimately help online users discover a local business. Whether automatically generated or created, accurate local citations are imperative for business success and online presence. Read on to discover the fundamental components of local citations and why it…

A website is a great step to establish your business online—but it should not stop there. Regardless of what your website looks like, it is imperative to understand your website is only as good as its featured content. A website’s main objective is to ultimately capture the interest of online users. Read on to discover…

Social media is an accumulation of online communication that is utilized for interacting, sharing, and providing input and collaboration. With over 2 billion social media users worldwide, the significance of implementing social media for your business is an opportunity that should not be ignored. For businesses that have already established a social media presence, it…

Email marketing is an important piece of a marketer’s outbound strategy. It can inform leads of sales and special offers, notify former customers of new products or services, or to simply send greetings and holiday cards. Email has been ridiculed for being outdated. However, it has still held its ground in a complex, constantly changing…