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Crafting an Effective Marketing Strategy in a Digital Dependent World
August 22, 2017

The digital world has disrupted the way we think and carry out much of our daily lives, including how we market to desired audiences. Strategies shift in order to keep up with the most effective means of reaching consumer groups. How does one cope with these unfamiliar challenges and changes? How can digital marketers create…

5 Decidedly Simple Ways to Drive Traffic to Your Site
July 19, 2017

No one likes traffic on the road, but what about traffic online? Bigfin frequently gets asked, “What’s the secret to driving more traffic to my site?” Unfortunately, there is no silver bullet. Website traffic relies heavily on the interdependent relationship between a series of marketing efforts.  Advertising and optimizing are favorable ways to get your…

5 Must Know Digital Marketing Terms
April 26, 2017

At Bigfin.com, we focus on providing world class digital marketing campaign strategies, social media management, web design, and web development solutions. Our industry jargon, acronyms, and specialized terms can be challenging to grasp for anyone seeking first-time help from the pros, or for those who are new to the ever-changing world of digital marketing. To…

Understanding & Analyzing Your Google Analytics Report
April 14, 2017

Google Analytics is a valuable tool that helps identify meaningful patterns, statistics, and recorded data regarding a website, blog, or landing page. More importantly, Google Analytics outlines who an audience is, where they are coming from, where they are going, and what they are clicking on. With copious amounts of data, it can be a…