5 Online Marketing Mistakes to Avoid in 2016
Whether you are a new or established company, everyone can benefit from online. Today’s most successful companies use online marketing and social media as the gateway to help build their brand. Make your marketing strategies work for you in 2016. Here are five marketing mistakes to avoid in order to make 2016 your year.
Not Having a Blog
A blog is vital for enhancing optimal searches for your company. Every blog created with valuable content regarding your company helps search engines (such as Google) to index your website. In return, you will have additional search results that will conclusively lead to more organic traffic to your own website.
Blogging should be thoughtful and include relevant content instead of useless chatter. Ensuring valuable content drives others to discover what your company has to offer. Most importantly, having useful and exclusive content can lead to comments and conversations that will help sustain and grow your audience.
Avoiding Social Media
If you want your name to be recognized and easily accessed, social media is an integral part of your online marketing business. Building social media sites not only creates more search results for your brand, but also results into networking and building connections with new and existing customers. By sharing inside scoops, content, blogs and future updates about your company, customers will start investing their time to see all that you have to offer. Best of all, most used social media sites such as Facebook, Twitter, Instagram, and more are free. All it takes is a little effort to develop creative content that separates you from your competitors.
Zero Engagement on Social Media
Once you have your social media sites up and running, it does not stop there. Having zero online obligations through social media can be detrimental to your relationship with customers. Social media is a fast and intuitive way for an audience to build relationships with businesses. For example, Starbucks is one of the successful companies that constantly post relevant content that get followers excited, which in return causes consumers to want to interact with them on social media. One strategy they have launched is “Tweet a Coffee” on Twitter, which helped them interact with consumers and bring recognition to their brand. Another thing to note is to not be afraid of receiving complaints and questions. Avoiding these can create a negative reputation of poor customer service for your company as your customers may feel neglected. Interact with your audience and let them know you care.
Neglecting Data Measurement or Optimization
Analytics and measuring data can help lead your company down the right marketing path. Without paying attention to your own data, you will not be able to understand where traffic is coming from nor what content and sources are most popular. Additionally, utilizing these tools will help quantify where you are currently standing and establish goals to improve your marketing strategies. There are a variety of tools available, including Google Analytics. With these tools, you will be able to understand what you can keep and need to eliminate to better your online marketing objectives. Remember, your strategies may be driving higher traffic, but may need some improvements as technology and ideas change rapidly.
Forgetting Existing Customers
This may be the number one most costly mistake that is often made. Never forget existing customers. Online marketing is a means of attracting new customers to your company and products, but they are not the only audience that your business should emphasize. According to The Chartered Institute of Marketing, it costs between 4 and 10 times more to acquire a new customer than it does to keep an existing one. The easiest way to keep your existing customers is by listening, join the conversation and discover what this loyal customer base likes. Porsche failed to do this with the introduction of the Cayenne and things did not go so well for them. All-in-all, provide your customers with offers, memberships, coupons, and upgrades that they can use and appeal to them. Find out why your loyal members are giving you their business, and keep giving them a reason to stay.
Bigfin is the Solution for Your Company to Have a Successful Online Marketing Campaign
Your customers are online—we want to help you find them. At Bigfin, we use innovative digital marketing techniques to connect you to your customers and achieve results. Our team revels in creating unique, individualized digital strategies for each of our clients.
As costs rise to the point of diminishing returns, an increasingly competitive marketplace demands new strategies. Bigfin.com deploys a comprehensive approach to new customer acquisition utilizing the latest technologies in analytics, social media, email, blogs, search engine optimization, and behavioral targeting.
Bigfin.com is an industry leader in online advertising, SEO and custom web design. Our comprehensive digital marketing solutions include social media management as well as social media advertising on Facebook, Twitter, Google+, Pinterest, LinkedIn and other social outlets. Looking for mobile website solutions or help with search engine marketing? Contact us online or by phone at (425)822-8200.
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