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How to Improve Employee Productivity During the Holiday Season
November 19, 2018

The holiday season is arguably the most wonderful time of the year. Nothing beats celebrations, cheers, and festive music! Unfortunately, it can become a distraction for employees. Productivity levels in North America drop 52% for workers during the holiday season, according to Toggl. For many businesses, the holiday season ends up being one of the…

Google is Shutting Down Google+ Following Security Breach
October 30, 2018

Earlier this month, Google released a statement that announced the end of Google+. According to a recent blog post released by the company, they state that “Google+ has not achieved broad consumer or developer adoption, and has seen limited user interaction.” They proceeded to state that 90 percent of user sessions last less than five…

The Importance and Value in Link-Building
October 15, 2018

Ranking high on search is one of the most important ways to boost a business’s awareness and recognition with online users. Most importantly, businesses that land the first position in search receive nearly 42.25% of all click-through traffic, while the second position receives as little as 11.94%. One trick to boost search ranking is to…

An Introduction to Influencer Marketing
September 27, 2018

Influencer marketing may arguably be the future of advertising. As one of the fastest-growing online acquisition methods of the year, we believe it may be worth understanding what makes this facet of digital marketing so attractive to brands worldwide. Is the rise of social media influencing just a trend and why has it become so…

How Thoughtful Design can Enhance User Experience
August 30, 2018

User experience, also known as “UX” is essentially the combination of every interaction someone has with a business’s website, app, or mobile site. The goal of UX is to meet the exact needs of a customer without inconveniencing them. Thoughtful web design creates a seamless experience that is both simplistic and natural for the user….

4 Reasons Why You Should Work for a Small Business
August 13, 2018

Whether you are a recent college graduate, or choosing a new career path, job searching can be a tedious process. Notably, many choose to apply to big businesses because of their established brand and the perception of success. However, working for a big business does not always mean better, especially for personal growth and opportunities….

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