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Google is king when it comes to the world of search. Their ever evolving algorithms and rules make up the framework of this vast information-rich world. When it comes to search engine optimization, what stands today, may not be here tomorrow. Do you know how to properly optimize your Google search listing? Small changes can…

Google My Business (GMB) can be a powerful optimization platform for SEO strategies and improving online presence. Also, creating or claiming a GMB listing can present a positive impact on local search rankings. Best of all, GMB contains native features and continues to add useful enhancements. Particularly, the newest addition is the “posts” section that…

It appears Facebook cannot catch a break lately. Oculus, a Facebook-owned virtual reality company, broke thousands of Oculus Rift headsets when it forgot to renew a security certificate for its software last week- oops! Essentially, software needs an SSL certificate to authenticate a server to a user which makes middle-man attacks more difficult. Without it,…

Voice search is an increasingly common way in which people are interacting with devices, whether they recognize the cultural shift or not. Do you own a connected device in your home (Alexa, Google Home, etc.)? BrightLocal stated 50% of all searches will be voice searches by 2020. That is a startlingly high percentage when you…

Love is in the air, but is your passion for work fizzling out? Sometimes it is a simple case of the “Mondays”, but other times we feel stuck in a perpetual rut. When we first start a new job, we feel energized, motivated, and on top of our game. With time, we may lose our…

Local citations can be found on websites, applications, social media, and local business directories. As a result, they ultimately help online users discover a local business. Whether automatically generated or created, accurate local citations are imperative for business success and online presence. Read on to discover the fundamental components of local citations and why it…