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A brand new website is one of the best solutions to give your business a fresh start and help define your brand. However, a website requires careful consideration and detailed planning for a successful build and launch. Are you ready to reinvent your brand for the New Year? Discover the pros and cons of implementing…

The holiday season is arguably the most wonderful time of the year. Nothing beats celebrations, cheers, and festive music! Unfortunately, it can become a distraction for employees. Productivity levels in North America drop 52% for workers during the holiday season, according to Toggl. For many businesses, the holiday season ends up being one of the…

Earlier this month, Google released a statement that announced the end of Google+. According to a recent blog post released by the company, they state that “Google+ has not achieved broad consumer or developer adoption, and has seen limited user interaction.” They proceeded to state that 90 percent of user sessions last less than five…

Ranking high on search is one of the most important ways to boost a business’s awareness and recognition with online users. Most importantly, businesses that land the first position in search receive nearly 42.25% of all click-through traffic, while the second position receives as little as 11.94%. One trick to boost search ranking is to…

Influencer marketing may arguably be the future of advertising. As one of the fastest-growing online acquisition methods of the year, we believe it may be worth understanding what makes this facet of digital marketing so attractive to brands worldwide. Is the rise of social media influencing just a trend and why has it become so…

User experience, also known as “UX” is essentially the combination of every interaction someone has with a business’s website, app, or mobile site. The goal of UX is to meet the exact needs of a customer without inconveniencing them. Thoughtful web design creates a seamless experience that is both simplistic and natural for the user….