MICROSITES

Sometimes the best strategy for a product category, new product roll-out, or marketing idea is a microsite.  More than a blog or social media page, a microsite can be freely designed, bookmarked and e-mailed, among other things.   Microsites offer niche content, lots of links and, of course, the ability for people to talk back.  More than a blog or social media page, microsites express long-form content, the new design language.