Local Organic Search Up 43% By Internet Users
In July 2007 63 percent of U.S. Internet users (or approximately 109 million people) performed a local organic search online, a 43-percent increase in organic search compared to July of 2005.  Roughly 41% of those conducting a local organic search were using a search engine to find an organic listing in their home area, as opposed to searching for information on businesses in locales that they intended to visit. 

Local Organic Search Converts to Sales
The comScore study also found that performing a local search drives consumers to take action.  During the second quarter of 2006, 82 percent of local organic searchers visited a local merchant as a result of their search behavior and 61 percent of those bought from a local vendor.

Types of Local Search Include:
Your potential customers now use a seach engine to find a business phone number or search to find address Information about local businesses like contractors, professional services, or lawyer, restaurants, theaters, or an attraction for sightseeing.

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Organic Search Engine Optimization Steps

1. Keyword Research  First Bigfin starts with the keyword areas that you prefer to target. Next we investigate where the most desirable traffic is for your business.  The goal is to uncover the important keywords being used by people most likely to convert to clients.

2. We check to discover any current search engine listings that you may already have.

3. Check your website's current back links to determine which other websites are linking to your website. We research your website's page rank and make recommendations if necessary.

4. Examine website coding construction to determine whether coding or technology issues exist that could prevent proper optimization.

5. Examine website page architecture to anticipate any potential or current problems.

6. Examine website indexing level and discover whether each page of your website has been indexed on the engines.

7. Examine navigation construction to discover any potential or current problems.

8. Optimize pages

9. Customer Review and publish pages

10. Document results

Repeat steps 8 through 10

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Call Bigfin.com today at 425-822-8200 to receive a free listings report for your web site.