In 2010, American Express founded Small Business Saturday to help small businesses get more exposure during one of the busiest shopping weekends of the year. Last year, over 100 million people came out on the Saturday after Thanksgiving. This year, American Express is offering free, easy-to-use tools to help small businesses get the word out about their products and services.
How can you participate?
As a consumer, you can help small businesses create jobs and power the economy. So go out and show support for the local businesses in your community by shopping, dining, and spreading the word to others through social media.
For more information check out the shop small website