Category Archives: Advertising

Facebook Social Ads – How to Opt Out

Facebook Social Ads – take your name off ads sent to your social circle While there is no way to stop social ads featuring friends from appearing in the right sidebar of your Facebook page,  it is possible to opt out … Continue reading

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Sponsored Stories on Facebook: Will people care?

Facebook has announced that starting in 2012 it will  display “Sponsored Stories” directly in the News Feeds of its users. According to the Facebook help section, “When your friends interact with businesses and organizations on Facebook (e.g., when they like … Continue reading

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CMOs Have Digital-Marketing Anxiety, Survey Shows 1/3

A recent survey of chief marketing officers shows that many feel unprepared to handle today’s social media-infested waters. There’s hope, though. By Alex Konrad, reporter FORTUNE – The Mad Men-esque days of dreaming up television spots and billboard campaigns over … Continue reading

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