5 Facebook Changes Businesses Should Know About

Facebook is constantly making changes and improvements that impact the way businesses and their followers use the site, but sometimes these changes fly under the radar. Here are five Facebook changes you should know about as a business owner:

1.)  Facebook Pin to Top Feature

Facebook changes

The drop-down box shows the Pin to Top option.

Facebook business pages can now pin content to the top of their page that will remain in this position even after future posts have been made. To use this feature, all you need to do is go to your page’s Timeline, hover over the top-right corner of the post and click the drop-down arrow. The Pin to Top option will be listed.

This handy feature was Facebook’s answer to its competitor Twitter, which offered the ability to pin content when it made its dramatic new Twitter profile updates in the spring. Brands can use this feature to pin a post that really exemplifies the marketing message they want to get across to their audience in any given week while continuing to update their audience of other developments throughout the week.

2.)  Facebook Save

Facebook changes

Facebook now has a drop-down option that lets you save Pages and articles for later review.

Over the summer, Facebook introduced a Save feature that allows people to save interesting links, places, movies, and music to look at later. Since most people access Facebook through a mobile app while on the go, they may not have the time at any given moment to fully absorb everything that interests them in their News Feed. Businesses that actively share blog posts, white papers and other resources on their company page can encourage their users to save the content for later review to help maximize the reach of that content.

3.)  Trending Topic Posts Get a Boost in News Feed

Facebook changes

Trending topics

It’s tougher than it used to be to get your followers to see your posts now that Facebook’s algorithm reduces the number of business posts appearing in News Feeds. One way you can get your posts in front of more eyes is to create trending topics posts. In September, Facebook adjusted its News Feed once again to help posts on trending topics get greater exposure. In other words, if you carefully craft a post on a hot topic, Facebook is more likely to show it immediately and higher up in your followers’ News Feeds.

4.)  Facebook Cracks Down on Click-Baiting

Facebook changes

Facebook provided this post as an example of click-baiting in a recent update.

Business owners have tried lots of tactics over the years to boost clicks on their posts. One of the more misguided methods is “click-baiting,” or not leaving enough information in your teaser text for your followers to determine whether they are interested in clicking on a link you’ve shared. Basically, this method baits people into clicking on your posts to get the full story rather than drawing them in with compelling content. After determining most Facebook users didn’t appreciate this tactic, Facebook adjusted its algorithm to help filter out these type of posts.

5.)  Facebook Pages to Watch

Facebook Changes

Facebook provides a screenshot of the Pages to Watch feature

Facebook provides business page owners with analytics that help them determine which of their posts are most successful. But did you know Facebook offers a Pages to Watch feature that lets admins create a list of competitors and compare their performance to that of others in their industry? Facebook provides instructions on how to use this feature here. This is a great way to see how your social media marketing strategies stack up against your competitors. You’ll view your Pages to Watch by clicking the Insights tab and then the Overview tab.

About Bigfin.com

Bigfin.com LLC is an industry leader in online advertisingSEO and custom web design. Our comprehensive digital marketing solutions include social media management as well as social media advertising on Facebook, Twitter, Google+, Pinterest, LinkedIn and other social outlets. Looking for mobile website solutions or help with search engine marketingContact us online or by phone at 425-822-8200.

Share
Posted in Facebook, Social Media, Social Networks | Tagged , , , , | Leave a comment

4 Tips for Handling Bad Yelp Reviews

bad Yelp reviews

If you want a good laugh, you don’t have to look much further than the internet’s giant treasure trove of funny Yelp reviews. But when your company’s reputation comes under fire due to bad Yelp reviews, it’s no laughing matter.

Why Bad Yelp Reviews Matter

The popular rating service is not to be ignored — Yelp listings commonly show up in the top results in search engines, especially for searches involving restaurants and service contractors. Also, research has shown that 88% of customers make purchasing decisions influenced by online reviews. So what are business owners to do when they spot a bad review? Here are some tips for handling negative Yelp reviews:

1.)  Claim Your Yelp Account

If you haven’t already, claim your business’s Yelp account. This will allow you to flag bogus or abusive reviews and respond to negative reviews appropriately. Claiming your business on Yelp also has other perks, like the ability to create a deal or mobile check-in offer on Yelp, which can boost business.

2.)  Flag Phony or Abusive Reviews

bad Yelp reviews

Business owners can click the flag button underneath a review on the bottom right to report abusive reviews.

Yelp prides itself on being an unbiased resource, so it does not allow business owners to remove their bad reviews outright or pay to have them changed or removed. However, Yelp does offer some recourse for businesses who notice phony, irrelevant, or inappropriate reviews on their Yelp page that are dragging their business’s star rating down or maliciously slandering their good name. Yelp reviews that contain threats, harassment, hate speech or private information about your staff can be flagged for removal. Yelp offers tips for flagging reviews here.

3.)  Respond Promptly and Appropriately to Negative Reviews

If a negative review against your business is legitimate, the smartest move is to respond to the review within 3 days of its posting. Not every complaint you see will be reasonable, but we still recommend beginning your response by graciously expressing your regret that the reviewer had a poor experience at your business in any regard and thanking them for their feedback. This doesn’t mean you should take the blame, but it does show those reading the review that you care about delivering excellent customer service.

In your public response, you can choose to respectfully clear up misunderstandings or address individual complaints. Most reviewers will appreciate hearing if you are investigating the matter or if you are making changes based on their feedback. If the situation that led to the review is complex, we recommend keeping your public response brief and simply inviting the person to contact your business directly to correct the situation. Then, send the reviewer a private message to address their concerns in greater detail. Last but not least, always thank the reviewer for visiting your business and invite them to come back and enjoy a better experience at a later date.

4.)  Do Not Respond to a Review When Angry

Negative reviews can get ugly, and it can be tempting to respond in an equally ugly tone. Don’t respond to the review until your temper has cooled and your emotions are in check. If you attack or respond disrespectfully to a negative reviewer, you may prompt them to write additional negative reviews or to rope their friends into writing bad reviews and giving you low star ratings, making the situation worse. Remember, you’ll never be able to please everyone all the time, and sometimes a polite and respectful tone is the best damage control possible. Those reading your business’s reviews will take note of how you respond and make judgments accordingly.

About Bigfin.com

Bigfin.com LLC is a Seattle online marketing company offering cutting-edge digital advertising solutions including microtargeted advertisingpay-per-click management and mobile phone advertising. We also offer expert SEOcustom web design and online reputation management services, including help with local search, responsive web design and management of online reviews. Looking for help with ecommerce websites or  brandingContact us online or by phone at 425-822-8200.

Share
Posted in Reputation Management | Tagged , , | Leave a comment

Is Your Business Getting the Most out of Pinterest?

Pinterest for Business

Pinterest is an ideal place for businesses to showcase their products and services while engaging with current and potential customers through eye-catching images.

Many businesses have a presence on Pinterest, but few are using Pinterest to its full potential as a social media marketing tool. Follow these pro tips to help your business get the most out of Pinterest:

Verify Your Website on Pinterest

The Pinterest for Business Blog recommends not only making sure the name of your business is in your profile name and username, but also verifying your account. This will help your business profile show up higher when people search for you on Pinterest. You can see step-by-step instructions for verifying your website on Pinterest here.

Use the Pin It Button

While it’s great to pin images of your products and services on Pinterest, it’s even better when your loyal customers share your photos with their own friends and followers. You can install the Pin It button on your website so that people visiting your site can quickly and easily pin the images they like to their personal Pinterest boards. Pinterest provides handy instructions for installing the Pin It button, and a recent Bigfin blog post walks you through installing the Pin In button on WordPress, Tumblr, Blogger and Wix.

Use Hashtags on Pinterest

Hashtags aren’t only for Twitter and Facebook — Pinterest lets you use hashtags too! Hashtags can help your pins turn up when people search Pinterest using terms that describe your products or services. For instance, if you run a professional photography business, you might consider using the hashtags #NewbornPhotos or #SeniorPortaits to drive traffic to your Pinterest profile. Just remember not to overdo it; using too many hashtags is considered spammy.

Use Rich Pins

You can use Rich Pins to include a greater level of detail on the Pins you create. Right now, Pinterest allows five different types of Rich Pins: Product Pins, Place Pins, Article Pins, Recipe Pins and Movie Pins. How much value you get out of Rich Pins will depend on the nature of your business, but we think Product Pins are a great way showcase what you sell, and Article Pins are a great way to showcase your business’s blog content. Major companies like Four Seasons, Virgin America, Nestle and Netflix are already using Rich Pins to their advantage. Why not you?

Create Seasonal and Holiday Pinterest Boards

By staying in tune with seasonal topics that are of interest to Pinterest users, you can drive traffic to your business profile. For example, the next three months are perfect for creating boards related to fall, Halloween, Thanksgiving, Christmas and other end-of-year holidays. Don’t forget to reference these holidays in hashtags to draw traffic from those specific searches. Learn more about how major companies like Home Depot and Jo-Ann Fabric have used these types of boards to their advantage here.

Keep an Eye on Pinterest Analytics

Businesses can use Pinterest Analytics to see which of their pins are most popular, explore topics their audience is interested in and gauge any new traffic they get from adding the Pin It button to their website. You can also see how your Rich Pins perform compared to your regular pins. Learn more about all the insights and metrics at your disposal through Pinterest Analytics here.

About Bigfin.com

Bigfin.com LLC is a Seattle digital marketing company offering cutting-edge online advertising solutions including microtargeting, PPC management and mobile advertising. We also offer expert search engine optimization and web design services, including help with local organic search and responsive web design. Looking for ecommerce website design or help with logosContact us online or by phone at 425-822-8200.

 

Share
Posted in Pinterest, Social Networks | Tagged , , , , | Leave a comment