Is Your Business Getting the Most out of Pinterest?

Pinterest for Business

Pinterest is an ideal place for businesses to showcase their products and services while engaging with current and potential customers through eye-catching images.

Many businesses have a presence on Pinterest, but few are using Pinterest to its full potential as a social media marketing tool. Follow these pro tips to help your business get the most out of Pinterest:

Verify Your Website on Pinterest

The Pinterest for Business Blog recommends not only making sure the name of your business is in your profile name and username, but also verifying your account. This will help your business profile show up higher when people search for you on Pinterest. You can see step-by-step instructions for verifying your website on Pinterest here.

Use the Pin It Button

While it’s great to pin images of your products and services on Pinterest, it’s even better when your loyal customers share your photos with their own friends and followers. You can install the Pin It button on your website so that people visiting your site can quickly and easily pin the images they like to their personal Pinterest boards. Pinterest provides handy instructions for installing the Pin It button, and a recent Bigfin blog post walks you through installing the Pin In button on WordPress, Tumblr, Blogger and Wix.

Use Hashtags on Pinterest

Hashtags aren’t only for Twitter and Facebook — Pinterest lets you use hashtags too! Hashtags can help your pins turn up when people search Pinterest using terms that describe your products or services. For instance, if you run a professional photography business, you might consider using the hashtags #NewbornPhotos or #SeniorPortaits to drive traffic to your Pinterest profile. Just remember not to overdo it; using too many hashtags is considered spammy.

Use Rich Pins

You can use Rich Pins to include a greater level of detail on the Pins you create. Right now, Pinterest allows five different types of Rich Pins: Product Pins, Place Pins, Article Pins, Recipe Pins and Movie Pins. How much value you get out of Rich Pins will depend on the nature of your business, but we think Product Pins are a great way showcase what you sell, and Article Pins are a great way to showcase your business’s blog content. Major companies like Four Seasons, Virgin America, Nestle and Netflix are already using Rich Pins to their advantage. Why not you?

Create Seasonal and Holiday Pinterest Boards

By staying in tune with seasonal topics that are of interest to Pinterest users, you can drive traffic to your business profile. For example, the next three months are perfect for creating boards related to fall, Halloween, Thanksgiving, Christmas and other end-of-year holidays. Don’t forget to reference these holidays in hashtags to draw traffic from those specific searches. Learn more about how major companies like Home Depot and Jo-Ann Fabric have used these types of boards to their advantage here.

Keep an Eye on Pinterest Analytics

Businesses can use Pinterest Analytics to see which of their pins are most popular, explore topics their audience is interested in and gauge any new traffic they get from adding the Pin It button to their website. You can also see how your Rich Pins perform compared to your regular pins. Learn more about all the insights and metrics at your disposal through Pinterest Analytics here.

About Bigfin.com

Bigfin.com LLC is a Seattle digital marketing company offering cutting-edge online advertising solutions including microtargeting, PPC management and mobile advertising. We also offer expert search engine optimization and web design services, including help with local organic search and responsive web design. Looking for ecommerce website design or help with logosContact us online or by phone at 425-822-8200.

 

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5 Cool Facts about the Apple iPhone 6

iPhone 6 announcement

The tech world is buzzing this week about Apple’s iPhone 6, iPhone 6 Plus and Apple Watch announcement. The new iPhones will be on the market Sept. 19 and available for pre-order Sept. 12, while the much-anticipated Apple Watch is expected in early 2015, when it will certainly make its mark on the burgeoning wearable tech industry.

1.) First, let’s talk looks.

The iPhone 6 will feature a larger display on a thinner overall profile with a glass front that curves around the sides for a smoother look and more seamless transition. The iPhone 6 will be a mere 6.9 mm thick with a 4.7-inch screen, while the iPhone 6 Plus will be 7.1 mm thick with a 5.5-inch screen. Either option is thinner than the iPhone 5S, which was an already slim 7.6 mm. Users of the iPhone 6 Plus will be able to see their main screen and apps in landscape mode, which is nifty.

iPhone 6 Announcement

Landscape view

2.) Next, let’s talk pixels and camera.

The iPhone 6 screen is expected to dazzle the eyes with more than 1 million pixels, while the iPhone 6 Plus will feature a more than 2 million pixels. The iPhone 6 will feature the 8 megapixel, iSight camera with a new sensor and sophisticated Focus Pixels feature that the company said was previously only found in DSLR cameras. Oh, and let’s not forget the new Retina HD display designed to provide higher contrast, wider-angle viewing and improved polarizing for bright light.

3.) Now, let’s talk speed.

The iPhone 6 and 6 Plus will run on Apple’s A8 chip, which will reportedly provide 25% faster processing and 50% faster graphics. The iPhone 6 also has longer battery life, which is always a welcome improvement.

4.) Then there’s Apple Pay.

Tuesday’s event also included an announcement about a mobile payment system called Apple Pay that has been integrated into the snazzy new phones. Apple partnered with American Express, Master Card and Visa to allow card holders to easily make purchases using their iPhones, according to a Forbes live blogger.

5.) Last but not least, some bells and whistles.

The iPhone 6 will also have handy features like a barometer for detecting elevation, accelerometer to measure your distance for walking and running, and even a gyroscope to detect when you’re driving.

The Takeaway

We’re always excited about the newest technological innovations, and the new iPhone is no exception. Each new release is a timely reminder that our world is increasingly going mobile.

To stay relevant and attract and maintain mobile customers, businesses must make sure that their websites, microsites and landing pages feature compelling web design that is responsive to look great on any size screen. We encourage responsive design that allows  smartphone users full access to your website and lets mobile customers easily make purchases through your site if applicable.

About Bigfin.com

Bigfin.com LLC is a Seattle online marketing company offering online advertisingSEO and custom web design services, including responsive web design. Our comprehensive digital marketing solutions include PPC management, email marketing and social media. Looking for microtargeted advertising solutions or help with brandingContact us online or by phone at 425-822-8200.

(Photos via Apple.com)

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Snapchat Ads Coming Soon

Snapchat adsSnapchat, the popular photo and chat app, will soon be debuting ads, according to the Wall Street Journal. Users can also expect to see news stories soon as well as TV and movie clips while using the service.

When And How Will Snapchat Ads Be Implemented?

Here’s the scoop, as outlined by Mashable:

  • Reportedly, the ads will be incorporated in the app through a service called Snapchat Discovery.
  • Ads, news and more should start showing up around November.
  • These ads could be a prime way to reach a coveted crop of users in the under-25 crowd.

The Takeaway

Snapchat is shaping up to be another excellent medium through which brands can implement social media advertising strategies. We think Snapchat ads could be well-received by users as long as they are unobtrusive and blend seamlessly into a visually-appealing news stream.

While brands await the opportunity to advertise on Snapchat, we recommend that companies create Snapchat accounts and reach out to followers through promotions and creative engagement campaigns.

About Bigfin.com

Bigfin.com LLC is an industry leader in digital advertisingsearch engine optimization and web design. Our comprehensive digital marketing solutions include social media management as well as social media advertising on Facebook, Twitter, Google+, Pinterest, LinkedIn and other social outlets. Looking for mobile phone advertising solutions or help with email marketingContact us online or by phone at 425-822-8200.

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