Google My Business Gets You Closer to Customers

Google My Business perks
Half of the consumers who searched locally also went on an in-store shopping trip within a day, Google reported earlier this year. Local search matters. How findable is your business, and how do you jump on the local search bandwagon? Bigfin has tips on what you need to know about business listings and the Google My Business portal that lets you control your business listing on search and Google+.

Why List in Local?

Google has been ruling as most popular search engine, so most likely your customers are using the site to find what they need. Google makes finding easier, especially on mobile, where an easy tap from the results page opens directional navigation. Mobile searchers are frequently looking for a place to quickly schedule services or buy a product—and they want to make sure your company is ready for business.

In the short time it takes a customer to decide which search result to pick, your reviews, hours, and location could put the conversion odds in your favor.

Make Google My Business Yours

Note: Once upon a time, there was a similar feature called Google Places, so when you hear Places referred to, know that Google My Business is its advanced successor.

Start here to enter company info on Google. Once your information is entered and your business verified, it will end up on search results, Maps, and Google+, so you can garner reviews and rating stars to attract customers. (Speaking of reviews, now is a good time to refresh on how to handle bad ones. These tips reference Yelp, but they’re helpful for any reviewing platform.) Search Engine Land has a great tutorial on Google My Business initial set up, so take a look at the steps before you begin.

Optimizing Your Google+

A few quick tips on getting the most out of Google. When you use Google My Business, you’ll also be creating a Google+ page that connects you socially with customers. Your listing is free, so the only investment you make is time. Spend it wisely by following these key guidelines that can help your page stand out:

  • Create updates with links, images, and more. You can publish Google+ posts via Google My Business, and it’s a great way to stay relevant.
  • Use creative, readable formatting. A Moz blog post suggests employing text variations like bold and bullet points in posts and offers formatting shortcuts.
  • Insert hashtags. Hashtags can help your post be found, so add ones that reflect your content. Google automatically inserts relevant hashtags, but it’s smart to write your own as well.
  • Find more followers. A larger number of followers adds value to your page: think of followers like fans. Put the Google+ follow button on your website so users who like what they see can click. You can also add Share and +1 buttons too.
  • Read Google’s playbook. This Google+ manual simply states how to use Google+ for social, with ideas on maximizing your online presence.

In addition, Google AdWords also pulls information from Google My Business for location extensions, which can help ad performance. However you decide to use Google My Business, know that this well-rounded search and social tool can amp up your digital marketing efforts.

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About Bigfin.com

Bigfin.com LLC is an industry leader in online advertisingSEO and custom web design. Our comprehensive digital marketing solutions include social media management as well as social media advertising on Facebook, Twitter, Google+, Pinterest, LinkedIn and other social outlets. Looking for mobile website solutions or help with search engine marketingContact us online or by phone at 425-822-8200.

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4 Reasons to Get Your Website Ready for Cyber Monday

Cyber Monday will be here before you know it! During Thanksgiving dinner this year, turkey shouldn’t be your only concern.  There are a few things to think about regarding your website’s functionality and how you will kick off the holiday shopping season with your customers.

1.) Customers will be shopping for everything from electronics and apparel to next year’s vacation.

mobile-advertising

Believe it or not customers are not only looking for deals on the latest hi-tech electronics and trendy apparel. Cyber Monday is the perfect time to shop for next year’s vacations. According to the New York Post, many hotels and resorts are offering up to 75% off to Cyber Monday shoppers. You may doubt that your product is a must have item on Cyber Monday, but to be unprepared for shoppers would be a huge mistake. Customers might just be searching for discounts on things such as home goods, house cleaning or other services when you least expect it.

2.) There is a dramatic increase in sales on desktops.custom-web-design

Since 2005 desktop sales have grown from $484 million to $1.74 billion with an 18% increase YOY from 2012 to 2013 making Cyber Monday the largest online shopping day in history according to comscore.com and gobankingrates.com. These statistics offer ample opportunity that online retailers would have to be crazy to miss out on.

3.) Customers want to use their mobile phones to purchase.social-media

Last year mobile accounted for 31.7% of Cyber Monday traffic and the average purchase was $106 according to IBM. The importance of a responsive web design has increased dramatically. Customers should have a seamless experience purchasing on their mobile device just the way they would on a desktop. Everything from searching for a product to checking out should be simple and secure.

4.) Shoppers are searching for your sales.local-search

Customer outreach and SEO are especially important this time of year. Customers are searching for you! Whether they are looking for a gift for a loved one or a great deal for themselves, you should be at the front of their mind. Take the opportunity to be the easiest company in your industry to find when they are looking for the best deal. This time of year is also a perfect time to remind your clientele of the variety of services and products you offer. Remind them through social media and emails who you are and the great Cyber Monday sales you are offering.

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About Bigfin.com

Bigfin.com LLC is an industry leader in online advertisingSEO and custom web design. Our comprehensive digital marketing solutions include social media management as well as social media advertising on Facebook, Twitter, Google+, Pinterest, LinkedIn and other social outlets. Looking for mobile website solutions or help with search engine marketingContact us online or by phone at 425-822-8200.

 

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Posted in Business, Facebook, Mobile, Mobile Apps, Online Marketing, Search Engine Marketing, SEO, Social Media, Social Media Advertising, Technology, Uncategorized, Web Design | Leave a comment

5 Facebook Changes Businesses Should Know About

Facebook is constantly making changes and improvements that impact the way businesses and their followers use the site, but sometimes these changes fly under the radar. Here are five Facebook changes you should know about as a business owner:

1.)  Facebook Pin to Top Feature

Facebook changes

The drop-down box shows the Pin to Top option.

Facebook business pages can now pin content to the top of their page that will remain in this position even after future posts have been made. To use this feature, all you need to do is go to your page’s Timeline, hover over the top-right corner of the post and click the drop-down arrow. The Pin to Top option will be listed.

This handy feature was Facebook’s answer to its competitor Twitter, which offered the ability to pin content when it made its dramatic new Twitter profile updates in the spring. Brands can use this feature to pin a post that really exemplifies the marketing message they want to get across to their audience in any given week while continuing to update their audience of other developments throughout the week.

2.)  Facebook Save

Facebook changes

Facebook now has a drop-down option that lets you save Pages and articles for later review.

Over the summer, Facebook introduced a Save feature that allows people to save interesting links, places, movies, and music to look at later. Since most people access Facebook through a mobile app while on the go, they may not have the time at any given moment to fully absorb everything that interests them in their News Feed. Businesses that actively share blog posts, white papers and other resources on their company page can encourage their users to save the content for later review to help maximize the reach of that content.

3.)  Trending Topic Posts Get a Boost in News Feed

Facebook changes

Trending topics

It’s tougher than it used to be to get your followers to see your posts now that Facebook’s algorithm reduces the number of business posts appearing in News Feeds. One way you can get your posts in front of more eyes is to create trending topics posts. In September, Facebook adjusted its News Feed once again to help posts on trending topics get greater exposure. In other words, if you carefully craft a post on a hot topic, Facebook is more likely to show it immediately and higher up in your followers’ News Feeds.

4.)  Facebook Cracks Down on Click-Baiting

Facebook changes

Facebook provided this post as an example of click-baiting in a recent update.

Business owners have tried lots of tactics over the years to boost clicks on their posts. One of the more misguided methods is “click-baiting,” or not leaving enough information in your teaser text for your followers to determine whether they are interested in clicking on a link you’ve shared. Basically, this method baits people into clicking on your posts to get the full story rather than drawing them in with compelling content. After determining most Facebook users didn’t appreciate this tactic, Facebook adjusted its algorithm to help filter out these type of posts.

5.)  Facebook Pages to Watch

Facebook Changes

Facebook provides a screenshot of the Pages to Watch feature

Facebook provides business page owners with analytics that help them determine which of their posts are most successful. But did you know Facebook offers a Pages to Watch feature that lets admins create a list of competitors and compare their performance to that of others in their industry? Facebook provides instructions on how to use this feature here. This is a great way to see how your social media marketing strategies stack up against your competitors. You’ll view your Pages to Watch by clicking the Insights tab and then the Overview tab.

About Bigfin.com

Bigfin.com LLC is an industry leader in online advertisingSEO and custom web design. Our comprehensive digital marketing solutions include social media management as well as social media advertising on Facebook, Twitter, Google+, Pinterest, LinkedIn and other social outlets. Looking for mobile website solutions or help with search engine marketingContact us online or by phone at 425-822-8200.

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