3 Ways to Promote Your Business through Twitter Ads

Twitter ads

Advertising on Twitter is a great way to drive traffic to your website, generate leads or app installs, or boost social engagement with your business. Here are three things you can do with Twitter ads that can help your company benefit in different ways, depending on your social media advertising goals:

1.) Promoted Tweets

twitter ads

Promoted Tweets have distinct advantages over regular Tweets because your message can be targeted toward your ideal audience and because the distribution of these Tweets is wider. In other words, organic Tweets only go out to your business’s followers while Promoted Tweets can be presented to a target audience who doesn’t follow your business on Twitter.

At the same time, Promoted Tweets have all the perks of regular Tweets—they can be retweeted, replied to and favorited by anyone who sees them. However, since Promoted Tweets can appear in relevant search results and the home timelines of your target audience on both their desktop and mobile apps, they can achieve bigger results than an organic Tweet.

2.) Promoted Accounts

Twitter ads

Do you want your business to gain more followers on Twitter? The social network allows you to promote your Twitter account for just this purpose. You can target your campaign to Twitter users who are most likely to be interested in your business.

Since followers of your brand are more likely to download, sign up and buy from your business, promoting your account on Twitter could be a truly effective option.

3.) Promoted Trends

Twitter ads

Last but not least, you can advertise on Twitter via trending topics, which appear on the left side of Twitter’s home page. When you promote a trend, your trend is positioned at the top of this highly-coveted space for 24 hours. This is a great way for businesses to spark engagement around a particular topic and thrust your company or brand into the spotlight. You can use Promoted Trends for new product launches, special events involving your business, major company announcements and more.

About Bigfin.com

Bigfin.com LLC is an industry leader in online advertisingSEO and custom web design. Our comprehensive digital marketing solutions include social media management as well as social media advertising on Facebook, Twitter, Google+, Pinterest, LinkedIn and other social outlets. Looking for mobile website solutions or help with search engine marketingContact us online or by phone at 425-822-8200.

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How to Let Customers Check in at Your Business on Facebook

enable facebook check in

One easy way to drive engagement on social media with your business is to set up your Facebook business page to allow check-ins. By taking a few simple steps, you can make it easy for your loyal customers to notify their friends when they do business with you.

These check-ins show up in the feeds of that customer’s Facebook friends, creating more opportunities for people to see and follow your business on Facebook — and maybe even become customers themselves.

How to Enable Facebook Check In

You’ll need admin access to adjust settings on a Facebook business page. If you’re not the page owner, you may need to request admin access from the owner of the page by liking the page and asking the owner to add your email address to the list of designated page administrators. You will then take the following steps.

Step 1: Change your business page’s category to a Local Business by clicking on Settings at the top of the page, clicking on Page Info in the left column, clicking on Category and selecting Local Businesses from the first dropdown menu.

Step 2: Select a category for your business (e.g. Restaurant/Café) from the second dropdown menu and save your changes.

Step 3: Add your business address to your page by clicking on Settings, clicking on Page Info and then clicking on Address to enter the address.

Step 4: Check the box next to Show map, check-ins and star ratings on the page. Save your changes.

Now customers will not only be able to check in at your business, but they will also be able to rate and review your business, giving you more opportunities to interact with customers and get feedback on your products and services.

A Word of Advice for Facebook Check-Ins

Allowing Facebook check-ins makes the most sense for businesses that primarily do business at their storefront or physical location, such as restaurants, coffee shops, retail stores, event centers, etc. If you own a business that primarily involves going to the customer, such as a plumbing or electrical business, enabling check-ins would not provide as much benefit in boosting engagement. However, businesses such as these can still benefit from enabling Facebook ratings and reviews.

About Bigfin.com

Bigfin.com LLC is an industry leader in digital advertising, search engine optimization and web design. Our comprehensive digital marketing solutions include social media marketing on Facebook, Twitter, Google+, Pinterest, LinkedIn and other social outlets. Looking for email marketing solutions or help with local organic searchContact us online or by phone at 425-822-8200.

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Google+ No Longer Requires You to Use Your Real Name

Google Plus real name policyGoogle+ is an essential part of any social media marketing effort. Aside from being a great place for businesses to network with customers and share links that attract web traffic, Google+ is also part of an all-in-one hub that contains your company’s YouTube account, business account, page insights and more.

Google’s recent move to consolidate Google Places and Google+ Local Business Pages into one unit called Google My Business has made Google+ more streamlined than ever for business owners, quickly connecting business page owners and their designated admins to reviews, analytics and other useful information and tools.

Google+ Ditches Real Names Policy

Since Google+ is so valuable to businesses, it’s vital to stay on top of relevant new developments. For example, the social network announced last week that it was allowing users to join Google+ and create a profile without being required to use their real names.

Previously the social network had a policy in place that insisted a user sign up with his or her real name. This was done in an effort to encourage an atmosphere of authenticity. Now that Google+ has become more established, however, the social network has decided to give in to the pleas of its users and allow people to sign up under any name they choose.

“Greater authenticity was actually one of the big successes: it set the culture to be one where people, by default, act as themselves rather than as a persona,” wrote Google+ Chief Architect Yonatan Zunger, in a comment following the social network’s announcement. “That makes a huge difference to how people behave, and now the culture is stable enough that it’s OK to relax that.”

Google+ has been slowly dismantling the real names policy for a couple years now, starting with +Pages in 2012, YouTube users in 2013 and ending name suspensions in 2013, Zunger pointed out.

Orkut Shutting Down as Google+ Grows in Prominence

As Google invests more time in making Google+ more accessible and expanding its features and capabilities, the search engine giant is moving away from older, less successful social outlets, like Orkut, which will be officially shut down Sept. 30. Orkut is Google’s oldest social network, dating back 10 years.

The Takeaway

We think Google+ doing away with their real names policy could encourage more users to sign up to use the service, which could give Google+ a much-needed prominence boost against competitors like Facebook and Twitter. Right now, brands tend to be less active on Google+ than other social outlets, Search Engine Watch reported, so businesses that are active on Google+ now may be able to draw more attention to their social media marketing efforts through Google+ than other outlets that are more business-saturated.

About Bigfin.com

Bigfin.com LLC is an industry leader in digital advertising, including microtargeted display ads and mobile phone ads. We also offer comprehensive digital marketing solutions including SEOlocal searchcustom web design and social media marketing. Looking for online marketing or website design services? Contact us online or by phone at 425-822-8200.

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