Everything that falls under the umbrella of “the world wide web” changes so frequently, it can be hard to keep up with the latest technology, developer tools, and design trends. The biggest problem with trends is that they are just that- one day they trend, and the next day they do not. What happens to…
As the holidays quickly approach, it’s time to talk promotions. How do you plan on connecting with your customers this season? Finish the year strong, and start your promotion planning early so you can come out on top in 2016. Determine Your Holiday Objectives What are your goals this year? What did you struggle with…
A logo is defined as a sign, symbol, or badge that conveys the identity of a product, company, or campaign. A logo combines with branding strategy to establish an easy to remember, identifiable presence. The best logos capture simplicity in one single mark or word. Creating a Logo That’s Unforgettable Have you ever met a…
Before mobile devices, web designers only created websites for relatively large computer screens. These designs were static, with no need to change depending on the size of the screen. But now, according to the Pew Research Center, 64% of American adults have a smartphone and 42% have a tablet computer. With all of these smaller…
Marketing companies often use demand and lead generation interchangeably, when in reality they are two different types of marketing that serve different purposes. Demand Generation: Creates demand for a product, hence “demand” generation. This style of marketing seeks to shape the audience’s perspective. Lead Generation: Collects information about potential clients, giving companies potential sales leads….
Good marketing meets consumers where they’re at. Increasingly, consumers are on social media. According to Yahoo Small Business, Facebook is the most visited website of all websites. Consumers of all types are wandering around in social media spheres—market yourself in those spheres, and you make your company visible to them. Social media marketing isn’t a…
Search Engine Marketing
Social Media Advertising