Before mobile devices, web designers only created websites for relatively large computer screens. These designs were static, with no need to change depending on the size of the screen. But now, according to the Pew Research Center, 64% of American adults have a smartphone and 42% have a tablet computer. With all of these smaller…
Marketing companies often use demand and lead generation interchangeably, when in reality they are two different types of marketing that serve different purposes. Demand Generation: Creates demand for a product, hence “demand” generation. This style of marketing seeks to shape the audience’s perspective. Lead Generation: Collects information about potential clients, giving companies potential sales leads….
Good marketing meets consumers where they’re at. Increasingly, consumers are on social media. According to Yahoo Small Business, Facebook is the most visited website of all websites. Consumers of all types are wandering around in social media spheres—market yourself in those spheres, and you make your company visible to them. Social media marketing isn’t a…
You can’t click them and they don’t sell your business with a catchy tagline, so how do citations actually help increase web traffic to your company? While they come in simple packages, local business citations play a crucial role in boosting the online visibility. What they are Plain and simple, local business citations typically include…
Facebook recently rolled out a few changes. Keep up to date on the latest Facebook news and learn about 3 ways Facebook is upgrading its social power. Start thinking about how these changes could enhance your social media marketing efforts in the future—or today. A Free Education in Social Media Marketing Facebook just released new…
We covered some SEO practices earlier this month, but our tips centered on the basics to get you going. This time, let’s talk about the future and a social site that could change your search efforts. Right before the beginning of 2015, WordStream Inc. founder Larry Kim broke down the future of Twitter’s marketing possibilities….
Search Engine Marketing
Social Media Advertising