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5 Online Marketing Mistakes to Avoid in 2016
January 12, 2016

Whether you are a new or established company, everyone can benefit from online. Today’s most successful companies use online marketing and social media as the gateway to help build their brand. Make your marketing strategies work for you in 2016. Here are five marketing mistakes to avoid in order to make 2016 your year. Not…

Top Five Trends that Businesses Must Pay Attention to in 2016
January 05, 2016

As 2016 kicks off, marketing trends will continue to change and evolve through the upcoming year. With improved visuals, motion graphics and upgraded technology, we can expect that 2016 will bring in diverse marketing techniques for both users and businesses alike. The digital age is here to stay, and we can expect companies to thrive…

How Returns Spark Consumer Relationships
December 29, 2015

The holidays are over, sigh, and it’s that time of year where returns are more prevalent than ever.  Did you know the value of products that U.S. consumers return to the nation’s retailers each year exceeds 100 billion U.S. dollars? Here’s a fun fact: if one billion one dollar bills were laid end-to-end it would…

Find Your Balance: Content Marketing vs. Sponsored Content
December 21, 2015

  Content marketing has always been a great way to communicate with customers throughout the buying process.  It has even become one of the most popular digital marketing trends in 2015. Sponsored content, also known as native advertising, is similar to content marketing. It focuses on both reader appeal as well as getting the brand’s message across….

Purchases Via Social Media Are Easier Than Ever
December 15, 2015

Someone always has an opinion when it comes to the topic of social media. It consumes us, it’s a part of us and it’s not going anywhere. The internet has changed the way we live and how we connect with others- for better or worse, you decide. Regardless, millennials would be lost without it. Narcissistic…

Facebook Events – Extend Beyond the Keyboard
December 09, 2015

Listed as the #1 social networking site of all time, Facebook has always been useful for the average user to connect with friends, update your life, be informed about news, and maybe even a little bit of social stalking of others. What about planning events? We have all experienced an invitation that rather intrigued, interested,…

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