Cyber Monday will be here before you know it! During Thanksgiving dinner this year, turkey shouldn’t be your only concern. There are a few things to think about regarding your website’s functionality and how you will kick off the holiday shopping season with your customers.
1.) Customers will be shopping for everything from electronics and apparel to next year’s vacation.
Believe it or not customers are not only looking for deals on the latest hi-tech electronics and trendy apparel. Cyber Monday is the perfect time to shop for next year’s vacations. According to the New York Post, many hotels and resorts are offering up to 75% off to Cyber Monday shoppers. You may doubt that your product is a must have item on Cyber Monday, but to be unprepared for shoppers would be a huge mistake. Customers might just be searching for discounts on things such as home goods, house cleaning or other services when you least expect it.
2.) There is a dramatic increase in sales on desktops.
Since 2005 desktop sales have grown from $484 million to $1.74 billion with an 18% increase YOY from 2012 to 2013 making Cyber Monday the largest online shopping day in history according to comscore.com and gobankingrates.com. These statistics offer ample opportunity that online retailers would have to be crazy to miss out on.
3.) Customers want to use their mobile phones to purchase.
Last year mobile accounted for 31.7% of Cyber Monday traffic and the average purchase was $106 according to IBM. The importance of a responsive web design has increased dramatically. Customers should have a seamless experience purchasing on their mobile device just the way they would on a desktop. Everything from searching for a product to checking out should be simple and secure.
4.) Shoppers are searching for your sales.
Customer outreach and SEO are especially important this time of year. Customers are searching for you! Whether they are looking for a gift for a loved one or a great deal for themselves, you should be at the front of their mind. Take the opportunity to be the easiest company in your industry to find when they are looking for the best deal. This time of year is also a perfect time to remind your clientele of the variety of services and products you offer. Remind them through social media and emails who you are and the great Cyber Monday sales you are offering.
Bigfin.com LLC is an industry leader in online advertising, SEO and custom web design. Our comprehensive digital marketing solutions include social media management as well as social media advertising on Facebook, Twitter, Google+, Pinterest, LinkedIn and other social outlets. Looking for mobile website solutions or help with search engine marketing? Contact us online or by phone at 425-822-8200.